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LOCOG having reviewed over 1,000 competition entries, selected their preferred concept proposed by design duo, BarberOsgerby.
However, their choice of the privately-owned, Coventry-based, £12m turnover Premier Group with over 150 employees, turned out to be a key part of the story of how the wider Midlands was responsible for designing and making 2012's most acclaimed design icon.
Hastily set up in the wake of the coalition government's knee-jerk scrapping of the Regional Development Agencies, the government's much trumpeted 'Regional Growth Fund' (RGF) appears still beset by problems.
Sadly, much of the RGF remains unspent and the cost of actually creating jobs through it has rocketed, the National Audit Office has claimed in a recent report.
In a further progress report on the much troubled fund, Parliament's official spending watchdog the National Audit Office (NAO) concluded that the government faces "a significant challenge, particularly in 2014-15 where the budget is £1.4bn, to spend money as quickly as originally expected."
As I wrote last week, what is currently going on in Ukraine is highly dynamic and, of course, dangerous.
Though there are some commentators who suggest that there is a danger in the crisis drawing the old adversaries of Russia and America into conflict.
However, what we are likely to see is a stalemate and that what has really happened is that Vladimir Putin - a leader who was welcoming athletes from around the world at the winter Olympics in Sochi only a couple of weeks ago - has, though his intervention in Crimea, acquired a 'bargaining chip' in the eventual settlement of Ukraine.
As always there are a number of dimensions to the current dispute.
After considerable public pressure (and following an online petition signed by over 400 people), the Capita Service Birmingham Contract (or rather one of the contracts at least) has been partly published.
'Partly' is the key word, as still hidden from the public's view are those key and important parts of the contract which Capita's lawyers consider to be 'commercially sensitive'.
The most commercially sensitive thing about these contracts is that Birmingham's Citizens have been paying £345,000 per day to Capita Service Birmingham under this contract.
As brand leaders in the 'luxury vinyl tile' market, the company has 20% global market share and sales of over £120m.
He says, "We came out of Courtaulds in 1995, as a management buyout, having built this whole market segment in the 60's,70's and 80's. In 2012 we became part of Mannington Mills, a much larger US based flooring company, with great long term vision and the ability to fully invest behind Amtico. As a result, we've recently doubled our manufacturing capacity through a £6m investment in a new production line, so now we're Coventry's largest company actually making things in the city, employing 300 people in the UK and 600 worldwide. This latest investment shows both our commitment to UK manufacturing and the strength and confidence we have in our product."
When I was at Manchester University in the very early 1980s I lived with a couple of Physicists who were studying for doctorates.
As someone who was studying for a degree that involved the need to understand principles of mathematics so that I could carry out calculations to achieve solutions to engineering problems their advice was always useful when I got stuck.
I will never forget the excitement exhibited when a package arrived at the house and which contained a Sinclair ZX Spectrum which was an 8 bit computer that would allow colour display through the television which was a rented model allowing colour; something of a luxury when most students opted for the cheaper black and white.
In all honesty I considered their excitement a bit peculiar and wondered why they needed a computer to play games at home.
What I didn't realise then, but do now, is that computing is as vital to the work of a Physicist as the equipment used in laboratories.
When Bob Dylan recorded his famous song in December 1962, he could never have imagined how appropriate it would be just over 50 years later. But with the seemingly unending rain and the tragedy unfolding for many householders and businesses in the UK, particularly in the South West, it's tempting to ask if we are finally seeing the impact of climate change.
That's an incredibly difficult (and controversial) question to answer with any degree of confidence, and I'm certainly no climate scientist, so I won't climb off the fence just yet. However, it's interesting to see the Met Office's Chief Scientist, Dame Julia Slingo, recently commenting that climate change may well have "played a role" in the recent storms which have been causing havoc here in the UK.
Certainly, this strange weather is clearly not just a UK phenomenon. In a trip last month to Washington DC to discuss shale gas regulation (amongst other things) with US legal experts, I experienced first hand the extraordinary deep freeze, which has affected much of the US this winter, if not the polar vortex itself.
According to the Met Office, it seems we have more in common with our American cousins than a common language and a distrust of the EU institutions. The Met Office's latest analysis points to persistent rainfall over Indonesia and the tropical West Pacific for triggering a global weather system. We are told that this has been the root cause not only of our own storms, but also the exceptionally cold weather across North America.
If we really are beginning to reap what we have sown, and global man-made carbon emissions are now starting to come home to roost in tangible changes to our weather, surely our policy makers must now wake up to the need to take urgent action?
The case for adaptation has perhaps already been made, at least in the UK, with the focus here in recent days falling squarely on the Environment Agency and government, and their response to the Somerset floods and on-going coastal erosion.
But what about the need to continue efforts to drive down global greenhouse gas emissions?
On 22 January the European Commission launched a white paper on the EU's 2030 climate and energy package, taking the form of a high-level policy framework for the period through to 2030, and building on the EU's existing 2020 climate and energy framework.
The highlight of the new package is a new 2030 target - to reduce EU domestic greenhouse gas emissions by 40% below 1990 levels; an extension of the current 2020 target of 20%.
Of course, the EU operates in a highly politicised environment where many of its decisions are the result of compromise. In that context, the Commission might rightly applaud itself for proposing the toughest climate change target of any region in the world. A target which crucially requires domestic actions, rather than allowing "offshoring" through the funding of overseas projects, but which remains sensitive to the need for cost effective and proportionate actions in a time of continued economic difficulties across much of the Eurozone and beyond.
Yet for some the 40% target is too soft, especially when reflecting that the 20% target for 2020 is well on track to be achieved and, by the EU's own admission, a 32% cut by 2030 is possible on current policies alone.
However, in the face of pressure by some member states - including the UK - that the Commission increase the target to 50%, the Commission held its ground, and as a result the environmental lobby expressed itself 'underwhelmed' with the scale of ambition shown. Brook Riley of Friends of the Earth commented: "We say 40% is really dangerously low. This goal means there's about a 50:50 chance of going over 2 degrees of global warming."
The Commission's proposal also addresses targets for renewable energy, and on that topic it is as controversial for what it omits (national binding targets) as for what it proposes.
Nonetheless, the Commission's new package is just a proposal, and the lobbying will continue. The package is now with the Council of Ministers and Parliament, and will also be considered by the European Council at its spring meeting in March 2014.
Of course, any action on global climate change needs to be taken in the broader context of China, the US and the other big global emitters, and this is where the Commission hopes its proposed package will come into its own.
If our current weather patterns really are turning public opinion slowly towards the idea that greater action on carbon emissions is an imperative, then all eyes will be on the next series of global climate talks.
These have become something of a joke amongst many commentators in recent times, as the difficulty in reaching any sort of meaningful consensus amongst the world's nations has been painfully exposed. But with its proposed new package, the Commission is trying to position the EU to lead by example, and hopefully exert some leverage with China, India and the US in particular, when the next talks commence in Lima, Peru at the end this year.
The crucial talks however, will be a year later, in Paris in December 2015, when a deal must be signed. It remains to be seen how many more extreme weather events we will see across the globe between now and then, and whether public opinion will finally encourage negotiators to deliver a binding agreement that will actually force change for the better.
Shepherding a group of visiting Chinese parents and children through Birmingham just last week, a recent quotation from the Beijing newspaper Global Times came to mind. England, the paper said, was 'just an old European country apt for travel and study'. That day, the penetrating drizzle probably meant we scored pretty low on tourism. Happily, things were rather more cheerful on the education front as the group took in visits to a range of educational establishments hereabouts.
The news that Patrick O'Connell is to join the will be joining the HS2 Limited - a company that is wholly owned by the Department of Transport - as their interim programme and strategy director has provoked controversy.
O'Connell, it seems, is a man with what is known as 'baggage' and, in particular, is associated with failure in the past.
HS2 staff Ltd were informed of O'Connell's appointment last week.
However, the information provided referred only to the fact that he had been the chairman at the Oxford Institute for Megaprojects. Significant recent experience was not included.
Too many people in Birmingham prefer to say they are from Longbridge, Aston, Ladywood, Edgbaston.
Then there are the 'outsiders' from the Black Country, Walsall and Wolverhampton and 'aliens' from the Marches, the Potteries, Wyre Forest or the Malverns.
Yes, we have a wonderfully rich diverse capital city in Birmingham and our hinterland across the Midlands, but we need some consistency when we speak to the press and that is a 'marketing discipline' we simply don't have.
At the moment the politically correct term for our area is, I believe, Greater Birmingham, Solihull and the Black Country - doesn't that just about say it all?