http://blogs.birminghampost.net/business/

Memo to the Government: Urgent Longbridge Answers Needed... it's not just a "Private Matter"

By David Bailey on Apr 18, 08 02:07 PM in Automotive

Things don't look too positive over attempts to restart MG car production at Longbridge. The announcement last week that StadCo is pulling out of producing car bodies (probably because of delays, unecrtainties and limited volumes if and when cars are ever actually made), has left other suppliers wondering what is going on and whether production is now feasible at all.

I'm sure that there have been some people at Nanjing who have been genuine in wanting to restart small scale MG car production at Longbridge. However, it is a small firm with few resources and doesn't really have much of a track record in developing and producing quality cars. It has had 3 years since it acquired MG Rover and has yet to get its act together at Longbridge. Little wonder people are growing increasingly sceptical of it really making a go of this.

Its takeover by Shanghai at the start of this year raised hopes that the bigger firm could now commit resources and bring R&D back to Longbridge. Well, the StadCo pullout has blown a big hole in that plan and urgent answers are now needed as to what is going on.

Ideally, of course, we'd like to see car manufacturing and R&D come back to Longbridge. It's just that many are wondering if this will ever happen.

There is a symbolic significance about MG production restarting at Longbridge. But it's also much more than that. Small scale assembly is one thing, and could generate manufacturing jobs in a local economy which has suffered from deindustrialisation and job losses. But the real hope here was bringing back R&D to the site.

There is a genuine and strong case to be made for Shanghai locating its global R&D base here, especially in environmental technologies where the West Midlands has a real lead (see John Cranage's blog on electric vehicles for example). Local MP Richard Burden has quite rightly been banging on about this for some time, as part of a broader redevelopment of the Longbridge site on an environmental theme (new educational facilities and an eco-town maybe as well).

So, some answers about what is going on at Shanghai and Nanjing are urgent and pressing. Nanjing occupies a big chunk of the Longbridge site and if they are not going ahead with production, as many now fear, then alternatives need to be found for this part of the site to bring local jobs and hope. And quickly.

According to Duncan Tift in today's Post, Liam Byrne (Minister for the West Midlands) and Chancellor Darling have both recently gone out to China. Unfortunately Longbridge wasn't on the discussions.

Two observations on this. Firstly, I wonder if the government and the RDA even knew that there were problems at Longbridge and that StadCo was pulling out. If not, that's yet another alarming lack of intelligence gathering on their part. Secondly, according to Tift's fascinating piece, a government spokesman said that "the situation will not be discussed. The Government takes the view that it is private matter between two companies."

I'm sorry, but that isn't good enough. Regarding this as a "private matter" is something of an abdication of responsibility. This is about jobs, about economic development, and about hope for a part of the city badly affecting by manufacturing hollowing out. Of course, intervening in this way would presuppose that we had a government industrial policy that properly backs manufacuring. We don't, unfortunately.

4 Comments

MichaelC said:

An interesting post and comment.

The news on Longbridge seems to yo-yo from day to day - today the Post seems more positive on production restarting.

I think you guys are right though on a couple of things. Stdco pulling out leaves any MG production at Longbridge as a screwdriver job - not that grfeat for the local economy. Mr Bailey is right to say we need more; another car and some R&D would be better. Also the TF is anyway pretty old now so will have to be sold at a low price.

Also, to say its a "private matter" is a bit of joke when we're talking about a Chinese state owned firm! Maybe John Clancy is right in saying that "private" discussions are needed with the Chinese on this, but discussions are anyway needed. We can't just "lleave it to the market" - the Chinese don't.

David Bailey said:

John, thanks for your comment. Yes you are right about Liam Byrne - I rate him highly. But if you read my blog carefully, my concern was over the prevailing view of government as a whole that this is a 'private matter between two companies'.

This idea that we can just leave things to the market is nonsense, especially when we're talking about a Chinese state owned firm, as Michael C notes.

I agree with the rest of the your comment: foreign investment is welcome but we need a diversity to the economy with local circuits of capital supporting local firms as well, rather than just relying on big foreign investors (where the big strategic decisions are made in Detroit, Mumbai or Shanghai). That of course also relates to my other blog on the financial crisis.


Alex de Ruyter said:

David, as you might have mentioned somewhere else, this is typical of the Government's hands-off approach to matters that should concern them.


But then this has been a long-running problem hasn't it?


Re the closure of Longbridge, an important criticism of the government (notably the former Department of Trade and Industry, DTI) was that it took so long to realise that MGR was struggling and then rushed into contingency planning that focused too much on how to deal with a collapse of the firm.


It was clear to many analysts that MGR was selling off its assets (land, parts business, finance arm and later its intellectual property rights) in an increasingly desperate attempt to continue operations.


In fact, the DTI (and by implication the Government) was not capable of recognising this, as on-going monitoring of strategic companies is not what it considered to be a relevant part of modern industrial policy.


You are right - to now go to China and "not discuss" Longbridge isn't good enough.


We need a proactive industry policy in which manufacturing is properly supported.


Looking at the way the polls are going (eg the recent Guardian poll) we might just end up with a hung parliament in 2010 - and the real prospect of a lib-lab alliance that might see a shift from the current market-led orthodoxy.


One can but hope.

Leave a comment


Type the characters you see in the picture above.

This is to help prevent spamming and confirm you are a human

 

Business authors

David Bailey

David Bailey - Prof David Bailey, Coventry University Business School
My postings | David Bailey's RSS feed My feed

Stuart Pemble

Stuart Pemble - Construction Lawyer, Mills & Reeve
My postings | Stuart Pemble's RSS feed My feed

John Clancy

John Clancy - Birmingham City Councillor and director of mediafuturesalert.com and justliteracy.com
My postings | John Clancy's RSS feed My feed

John Samuels

John Samuels - Professor of Business Finance, Birmingham Business School
My postings | John Samuels's RSS feed My feed

Chris Tomlinson

Chris Tomlinson - Chris Tomlinson is the founder of social media and online PR agency Friend (frienddigital.com)
My postings | Chris Tomlinson's RSS feed My feed

Andrew Whitehead

Andrew Whitehead - Senior partner at law firm SGH Martineau, leading the firm's Energy & Climate Change practice.
My postings | Andrew Whitehead's RSS feed My feed

Keith Gabriel

Keith Gabriel - A Birmingham-based PR Account Manager
My postings | Keith Gabriel's RSS feed My feed

Beverley Nielsen

Beverley Nielsen - Lecturer, Design Management, at the Birmingham Institute of Art & Design, BCU
My postings  | Beverley Nielsen'a RSS feed My feed

Mike Loftus

Mike Loftus - Director of News from the Future Ltd. Writing on the trials of setting up your own business
My postings | Mike Loftus's RSS feed My feed

Richard Halstead

Richard Halstead - Midlands region director for EEF, the manufacturers organisation.
My postings | Richard Halstead's RSS feed My feed

Karl Edge

Karl Edge - partner at KPMG in Birmingham, specialising in automotive, manufacturing and house building sectors.
My postings | Karl Edge's RSS feed My feed

Peter Owen

Peter Owen - Managing director for construction firm Willmott Dixon Midlands.
My postings | Peter Owen's RSS feed My feed

Doug Mahoney

Doug Mahoney - International Trade Director at UK Trade & Investment in the West Midlands.
My postings | Doug Mahoney's RSS feed My feed

Dr Steven McCabe

Dr Steven McCabe - director of research degrees for Birmingham City Business School.
My postings | Dr Steven McCabe's RSS feed My feed

Francis Greene

Francis Greene - Professor of Small Business and Entrepreneurship, at the University of Birmingham.
My postings

Alan Gilmour

Alan Gilmour - Director at Cogent Elliott, experienced in marketing, brand development and customer relationship management.
My postings

Latest Birmingham Post Lifestyle blog

Lifestyle Blog

Birmingham Post staff and guest bloggers from the midlands give you the lowdown on what's happening in your region and some musings on culture in the UK and beyond.

Latest Birmingham Post Science blog

Latest Birmingham Post Sport blog

News Blog

Birmingham Post staff and guest bloggers from Birmingham and the midlands inform and entertain on all sporting matters.

Keep up to date

Sponsored Links