http://blogs.birminghampost.net/business/

Reassurances needed on Nanjing's and Shanghai's intentions at Longbridge

By David Bailey on Apr 10, 08 04:31 PM in Automotive

News today that that StadCo will no longer produce MGTF bodyshells at Longbridge for Nanjing raises some urgent questions as to Nanjing's intentions at the site. In particular, is MGTF production still going ahead?

StadCo and Nanjing said simply that "Stadco and NAC jointly confirm that for commercial reasons, production of bodyshells for the MGTF by Stadco will cease. Both parties are working to ensure minimum disruption to the workforce." They added that "consultations with elected employee representatives will commence immediately and every effort will be made to assist those affected by this announcement".

Until today, StadCo had been seen as a key partner for Nanjing in its efforts to restart small scale MGTF production at Longbridge, and had shifted body-shell production there from its site in Coventry (StadCo had always made the body shells for the MGTF, back under MG Rover days).

Quite where this leaves MGTF production is the big question.

Nanjing's efforts to restart MGTF production at Longbridge had already been delayed, apparently beset by concerns over quality. Whilst Nanjing are good at lift-and-shift operations (witness the speed at which they shifted production lines out to China), actually making quality cars has proved to be more difficult for them.

Whilst Nanjing beat Shanghai in the bidding for MG Rover's assets back in 2005, many commentators noted then that actually it is a small firm and never really had the resources to invest in the brand and to develop new models. Its joint venture in China with Fiat has not gone well and the firm has never successfully developed a new model and brought it to market. Perhaps not surprisngly then, progress at Longbridge since 2005 has been painfully slow.

Indeed, it was with some relief that Shanghai Auto purchased Nanjing's car operations at the end of 2006. This was in part prompted by the Chinese government rightly banging heads together to make a go of the MG brand and to consolidate a fragmented industry in China. Shanghai was always the better bet for reviving MG given its size and ability to generate cash, as the unions here rightly pointed out back in 2005.

So, at the start of this year, things looked more positive for an MG revival at Longbridge. Shanghai was the firm which should have taken over MG in the first place.

Hopes were also raised because after Shanghai bought MG Rover's intellectual property rights in late 2004, it continued to develop the replacement for the R45 through its joint venture with Ricardo here in the West Midlands. This is now well advanced and there are hopes that an MG-badged version could be produced both in China and at Longbridge.

So the decision today raises a number of serious questions. Is this part of Shanghai asserting control and maybe bringing in complete knock-down MGTF kits from China including body shells? If so, there will be fewer jobs here in the UK than we thought.

Or is MGTF production still going ahead at all? Indeed, what exactly is Nanjing and Shanghai now planning for their operations at Longbridge?

Some answers would be very welcome, especially when Nanjing's plant still forms such a large part of the old Longbridge site which needs to be redeveloped to create much-needed local jobs.


7 Comments

John Clancy said:

We have had globalisation sold to us as the only way for much of the last 10 years or so. The last 10 months' credit squeeze, however, has somewhat tarnished globalisation's bright image.


Globalisation of industry, capitalist or otherwise (e.g. Nanjing/Shanghai) and globalised finance turned out to be so inextricably linked that it was highly susceptible to serious wobbling once the globalised financial engineering sector proved as incompetent in its performance as any allegedly poor performing nationalised industry. That private sector - so efficient!


We shouldn't be going cap in hand to London to fund local industry, never mind Shanghai or Nanjing.


By the way, where would the global financial engineering sector have been without the vast Chinese lending to the capitalist system over the last 5 years?


The simple fact is that we are allowing decisions to be made about our local industry thousands of miles away.


Globalisation always had to be balanced by localisation. Some measure at least of localisation of industry finance is a good counterbalance to set against the vast and, as we have found out, completely unpredictable, unsound movements of globalised industry and (it turns out) its necessary associated financial engineering.


Let's make sure we have a strategy that at least allows for both. Local acts of financial independence and economic self-determination have to be engineered long term into the system; and with as much detail and precision as the globalised financial engineers took with sub-prime, monoline, sausage machine. If 10 years ago, long-term patient local finance had been invested in our local businesses and industry, perhaps the impact on local industry of the current credit crunch/threatened recession would have been lessened.


Instead owners of business and industry in the region are more likely to dread the telephone call from the bank (based God Knows Where) telling them that there's an overdraft crunch and it's time to cuts costs drastically. And we all know what that means.


Most (including me) welcomed the Shanghai/Nanjing investment because there realistically did not seem any alternative through the then prevailing frames of reference. Although David's probably right in hinting that Shanghai would have been a better alternative.


There should have been an alternative planned into the economy 10 years ago.

But perhaps we now view things rather differently after the last 10 months of global capital chaos. We all have very new, changing and uncomfortable frames of reference.


If we had known 2 years ago that everyone would come to believe that it would become an economic necessity to nationalise a bank, perhaps the concept of 'nationalisation' through local ownership of Rover wouldn't have seemed so batty an idea!


Alex de Ruyter said:

I would just like to say that gents i strongly agree - you have both hit the nail on the head when it comes to exposing the sheer short-sightedness of our government's policies over the last 10 years.

I get around the Northfield area a bit and i can tell you that it isn't lost on ex-Rover workers that the government appears hypocritical in nationalising a bank whilst leaving Rover to go under - but still having to spend alot of money (how much is the ongoing government investigation into the old company's finances costing us?). Mind you, given the way the current credit crunch is going, there are potentially more bank nationalisations to come - which is not a bad thing given the greedy reckless way the banks have behaved in the last 10 years. We might then actually have a banking system that is interested in fostering the long-term needs of local industry. Nice to dream eh?

Speaking of ex-Rover workers though, let us not forget that despite the government rhetoric of successful adjustment, the evidence suggests that many (if not most) of them are now stuck in low-paying temporary/agency jobs with little to no chance of job security. The current financial crisis will only make this worse as they find it increasingly difficult to pay off their mortgages and feed their families. The decision that yet another manufacturing venture will cease at Longbridge only makes it worse - most of the jobs in south west Birmingham now are in retailand hospitality (with public services comprising the rest) and one-third of jobs are part-time or casual. If "regional development" and "urban regeneration" only means another Tesco, Subway or apartment block then God help us.

Peter Jones said:

I should disagree with you John and Alex. I cannot see how TVR, Rover, Jaguar and LDV are any different from Porsche, Volkswagen, Mercedes and Ford in this global economy. Nonetheless, the latter including Ford Europe are doing extreemly well when the former beem struggling for years now.

As far as I can remember two years when the MGTF ressurection project was initiated there been a lot of doubt amongst the British engineering community participating in the project as to who in their sane mind is going to buy a car so outdated that the acient romans could well have used it as a vehicle of choice to get to their dinner parties.

Perhaps it would be more fair to stop blaming the external forces and take a look at the chronic factories mismanagmenet, high university fees, lack of solid wider real sciences education and low prestige of engineering trades.

John Clancy said:

You are at least right in much of your last paragraph, Peter. When it comes to engineering, why hasn't the government pushed the option of engineering college specialist status for secondary schools?


It's very easy for schools to go for (and get parental and financial support for), say, sports or arts college status, or drama status, and there are goodness how many language and science colleges: it's less sexy to go for engineering college status, isn't it? It's there and available for them but it is definitely (as engineering generally is) seen as the last cake left in the shop.


There are only a handful of such engineering specialist status secondary schools in the whole of the U.K. and only one that I know of in the West Midlands, in Walsall.


It's astonishing isn't it that here in what was the heart of Britain's industrial economy, we can only scrape together one specialist engineering secondary school?


It may be a bit 'off-topic' here but I think keeping control of manufacturing in the West Midlands for the benefit of the West Midlands and its people is an attitude issue and one of political and economic will (if there is such a thing).

Alex de Ruyter said:

Peter, I would agree on your comments regarding the wider education system and management failure; but I think an unfavourable external environment - particularly the nature of the UK financial system and lack of any clear industry policy by the government have been pivotal to the wider problems faced by the West Midlands economy in recent years.

Whilst the companies you mention are doing fairly well, I don't think we are going to see a return to the days of volume-based manufacturing.

The fact remains that unemployment in the Birmingham area is much higher than the national average and has been so for quite some time. Plant closures such as Rover will only have released more workers onto an already depressed regional labour market. A focus on "basic training" will not be enough for these people and the concerns I raise around "quality" employment.

There is evidence to suggest that quality employment is not just about job security; but also about fostering a workforce with the incentives and skills to raise productivity and hence competitiveness - which in turn is better for all of us.

Alex de Ruyter said:

I might also add that while skills development is essential; and that we need more of a focus on science and engineering, this in itself is not enough.


It's no good having all the boilermakers and electrical engineers in the world if the underlying financial system is biased against long-term investment and industry development.


Not that this is anything new; short-term speculation/gain has always been the dominant motive of the UK finance sector; as in the days of the Empire (ca 1880 say) when UK finance was more interested in builing a railway from Cairo to Cape Town than supporting Midlands industry. Meanwhile the UK was rapidly being overtaken by Germany and the US as an industrial powerhouse.


Fast forward to now and the story hasn't really changed - just substitute China and India for the US and Germany.


Which brings me to my main point. It's all very well emphasising skills and being globally competitive. After all, who would disagree with this?


The problem though is that every other country is doing the same thing. China for example churns out over 2 million university graduates per year and China certainly doesn't just want to go on producing low-value-added manufacturing items.


We could also highlight that India has the largest English-speaking graduate workforce in the world and they all aspire (rightfully) to the same things as us. What then?


Back to John Clancy's point about locally-driven development - but this will be all the more difficult in the current financial environment - where any one bank will find it difficult to contemplate venture capital financing at low rates of interest. All the more need for genuinely supportive financial institutions


- surely there is a need for government to step in here, as the only institution now capable of bearing such risk?

David Bailey said:

This is a cracking debate and I think there is actually a degree of agreement that both 'internal' factors (such as a lack of long term, patient finance, plus education and training failings) as well as external factors (such as the ongoing process of globalisation, driven by and in the interests of big capital) have combined to produce a hollowing out of our manufacturing base at a more rapid rate than anywhere else in Europe.


Add in a lack of an industrial policy to back the high-tech growth industries of the future, and we have a problem, as Alex notes.


Manufacturing matters in terms of providing quality, well paid jobs - as the Work Foundation / Radio 4 study showed a few years ago, most ex MG Rover workers went into significantly lower paid jobs that they felt much less positive about.


John is quite right in stressing that "local acts of financial independence and economic self-determination have to be engineered long term into the system; and with as much detail and precision as the globalised financial engineers took with the sub-prime, monoline, sausage machine".


In other words, if the financial whizz-kids of Wall Street could salami-slice up high risk debt and package it up with 'good debt' and sell it aorund the world (so that everyone is infected), why can't we think of a way to provide long-term finance for local business, as well as housing and infrastructure.


Well, in fact the answer can also be found in the States; much housing investment is raised through municipal and other bonds. The low risk attached to public, government-backed debt means that a low rate of interest has to be paid and it can work out cheaper than going to the market. If the Americans can do it, why can't we?


Why can't we have local or regional governments issuing bond which are then used to finance social housing (so we don't all have to mortgage oursleves up to hilt to buy houses) or even to back long-term investment in local business?

Leave a comment


Type the characters you see in the picture above.

Business authors

Alun Thorne

Alun Thorne - The Birmingham Post's Head of Business
My postings |Alun Thorne's RSS feed My feed

Guy Bloom

Guy Bloom - Birmingham-based executive coach
My postings |Guy Bloom's RSS feed My feed

Carol Barrie

Carol Barrie - Tax Partner at RSM Bentley Jennison in Birmingham and Head of the Property & Construction Group for the UK
My postings |Carol Barrie's RSS feed My feed

David Harte

David Harte - Digital Central project manager at Birmingham City University
My postings |David Harte's RSS feed My feed

Mohammed M-Hasan

Muhammad M-Hasan - Managing consultant
My postings | Mohammed Hasan's RSS feed My feed

Ruth Ward

Ruth Ward - Independent PR Consultant and Director of Creative Republic
My postings | Ruth Ward's RSS feed My feed

Mik Barton

Mik Barton - Head of PR company Actuality Media
My postings | Mik Barton's RSS feed My feed

David Bailey

David Bailey - Professor of Economic Policy and International Business, University of Birmingham
My postings | David Bailey's RSS feed My feed

Nick Lockey

Nick Lockey - New Media Producer, Maverick Television
My postings | Nick Lockey's RSS feed My feed

Sam Smith

Sam Smith - Head of content development for Freestyle Interactive
My postings | Sam Smith's RSS feed My feed

Stuart Pemble

Stuart Pemble - Construction Lawyer, Mills & Reeve
My postings | Stuart Pemble's RSS feed My feed

John Cranage

John Cranage - The Birmingham Post's automotive correspondent
My postings | John Cranage's RSS feed My feed

John Newbold

John Newbold - Co-owner of Birmingham creative company 383 Project
My postings | John Newbold's RSS feed My feed

Latest Birmingham Post News blog

News Blog

Birmingham Post staff and guest bloggers from the midlands give you their opinions on local and national news.

Latest Birmingham Post Lifestyle blog

Lifestyle Blog

Birmingham Post staff and guest bloggers from the midlands give you the lowdown on what's happening in your region and some musings on culture in the UK and beyond.

Keep up to date

Sponsored Links