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Deja vu, sadly. LDV goes east as Chinese firm buys its assets

By David Bailey on Oct 15, 09 11:16 PM in Automotive

Here we go again. The assets of Birmingham van maker LDV have been bought by the firm Eco Concepts Ltd. This is owned by Dr Qu Li, who has close links with Shanghai Auto, the owner of MG Cars.

Let's be clear. In effect, this is a sad day for the region. Jobs, capacity and potentially R&D will be lost forever. Yet again a major local producer has gone under and will be shifted east.

It wouldn't have happened in France or Germany, of course, where the government stance towards industry is more supportive. And we need to look again at how the administration process works in the UK.

Eco Concept said today that it plans to start a new business in the West Midlands producing and assembling low volume specialist light commercial vehicles. But it could take up to 18 months before vehicle trials begin.

And any new venture is likely to be on a very small scale, employing around 200 people assembling some 2000 vehicles a year. It is clear that the existing LDV sites will not be used. Eco plans to set up a new site somewhere in the West Midlands, with Longbridge in the frame given the Shanghai link.

The Chief Exec of Eco, Clive Griffiths, said: "We will utilise our special overseas connections to help develop fuel-efficient power trains as well as securing certain low cost components.

Dr Li said: "I am very pleased that negotiations with the administrators have reached such a successful conclusion, and furthermore I can confirm that we have secured co-operation and ongoing support from a number of international automotive manufacturers and distributors."

To me this all seems pretty much like code for a lift-and-shift of production and sourcing out to China, with at best a token screwdriver operation here in the West Midlands.

Déjà vu? Yes - think MG.

One wonders whether this is the beginning of the end for the production of light commercial vehicles in the UK - which have been made here in quite significant numbers. Mass van demand would then have to be met by imports.

Until last year there were three main producers in the UK: Ford at Southampton, a GM/Renault joint venture at Luton, and LDV here in Birmingham. The latter stopped production back in December when the double whammy of credit crunch and recession impacted.

With LDV effectively now gone, questions now centre on Ford and GM. The tentative deal between Unite and the likely new GM Europe owner Magna safeguards van production at Luton until 2013 but there are no guarantees beyond then.

Meanwhile, Ford - which assembles vans at its Southampton transit plant - has laid off staff and has stated that it only plans to continue making the Transit panel van at the plant until 2011; after that the site will make only the chassis cab version of the model.

By 2011, production will be halved to 35,000 units a year. Volumes beyond 2011 are uncertain and are likely to be limited. Meanwhile, Ford has invested heavily in Transit van production abroad; the firm is shifting mass production of the Transit to Turkey.

So, the question for the UK government is whether it actually wants van production in the UK. If it does, it needs to step in with a financial package to support Vauxhall operations in the UK and it needs to get behind green van producers like Coventry-based Modec.

And let's not forget that over the last few years some £600m has been invested in the award winning Maxus van range which could still provide an ideal platform for the proposed switch into environmentally friendly green electric vans.

This electric can market is growing rapidly, especially in the depot-to-depot market in urban areas. Overseas this has been supported by tax breaks - something the government here could do to help firms like Modec in Coventry.

In LDV's case the electric Maxus was well developed and ready to roll, and LDV's new owner Eco now owns the intellectual property rights to the electric version.

As battery life improves and the recharging infrastructure in urban areas develops, this market will grow. Eco could be at the forefront of the proposed 'green new deal'.

Despite all the efforts of its management and wonderful workforce, LDV has gone. We now need to get behind van producers - especially the new green van producers - here in the UK, and think creatively about how we can stimulate what will be an important industry in the future. Tax breaks, public procurement, government loans, R&D support and much more needs to be part of the policy mix.

Professor David Bailey works at Coventry University Business School.

9 Comments

MKE said:

Good Post. I enjoyed it.


A report a couple weeks ago by the World Bank, "Crisis and Protection in the Automotive Industry," examines the reactions of national policy makers to the great auto recession. The report contends that emerging companies (from India and China) will eventually need to assemble where they sell. Yet, and picking up on one of your points, when these firms replace domestic firms, the vehicle and technological development (and R&D and engineering jobs) will be lost and take place outside the domestic country.


Thus, even if the worse of "lift and shift" is avoided, or is eventually replaced with domestic assembly, the damage done is surely substantial. The report suggests that one view of many of the policy actions by various governments has been to protect the higher value added parts of the production chain. No such luck for LDV
.


http://www-wds.worldbank.org/servlet/WDSContentServer/WDSP/IB/2009/09/21/000158349_20090921125716/Rendered/PDF/WPS5060.pdf

MKE said:

Good Post. I enjoyed it.


A report a couple weeks ago by the World Bank, "Crisis and Protection in the Automotive Industry," examines the reactions of national policy makers to the great auto recession. The report contends that emerging companies (from India and China) will eventually need to assemble where they sell. Yet, and picking up on one of your points, when these firms replace domestic firms, the vehicle and technological development (and R&D and engineering jobs) will be lost and take place outside the domestic country.


Thus, even if the worse of "lift and shift" is avoided, or is eventually replaced with domestic assembly, the damage done is surely substantial. The report suggests that one view of many of the policy actions by various governments has been to protect the higher value added parts of the production chain. No such luck for LDV
.


http://www-wds.worldbank.org/servlet/WDSContentServer/WDSP/IB/2009/09/21/000158349_20090921125716/Rendered/PDF/WPS5060.pdf


John Clancy said:

So, LDV (like other key assets of Birmingham industry) passes with only a whimper. It's a symptom of something much deeper.


Why can't the British have pride in what they gave the world - manufacturing industry?


As you point out, other countries would not countenence the passing of key industrial assets and local industrial culture. Here it is sacrificed to the altar of short-termist, right-wing market dogma.


Regretfully this has been the feature of the industrial strategy (if one has existed at all) of successive governments of all political hues for the past 30 years.


Elsewhere, they take a wider and longer view of the importance of the nurturing of and investing in making things; especially making things in an area, a locale, and becoming a part of that local culture and adding real value to the product as well as its town or city and its region.


It seems to me that we were all once proud and locally supportive of our key local industries, whether in Somerset or Inverness, Cardiff, Belfast or Birmingham. Yes, we have to renew them and refashion them, especially in an environmental context which is now part of the bottom line.


Instead, we allow economic cycles simply to come and go and lay waste sometimes completely randomly to our industrial and commercial heritage in a way that no other country does. And you can't get this back these days. Again, the market fundamentalists have a warped Darwinian approach to recessions in particular and see them as good for business, sees them as renewing and cleansing. It's economic and industrial madness.


I think we have an education system and routes into political and financial power which do not value manufacturing and industry and making things. Those who could make the decisions simply don't understand and could never actually appreciate its importance. It's something 'others' do. Culture is evening tickets to Covent Garden and not the very weft and weave of local craft and industry.


We should have an industry czar appointed (Professor Bailey would fit the bill) whose job it is to ensure that the long-term support of manufacturing industry is put at the heart of economic decision-making and investment. The czar would also ensure that we have administration and liquidation processes which enable survival of the important and ultimately sustainable (in every sense of the word) key industrial assets and looked at across a region in a strategic way, and not what we have now: taxi-rank style, next up, random business deaths.


The French, the Spanish, the Germans and the Italians act differently in a way fundamentally different to us in these matters. And they are right to do so.

Simon C said:

'Deja vu all over again' as an Amercian football coach once said.

I recall the announcement back in 2005 when Nanjing bought the assets of MG Rover; they talked of jobs and production at Longbridge. We've very little since. Bright new dawn? False dawn more like.

The Prof is right - another lift and shift to China despite what the glossy press releases say (or don't say).

Leaving aside the issue of whether LDV could have been saved (although blogs here made a pretty good case for intervention i thought) we now need to look forward and - as this blog suggests - think about how we nurture a high-tech, green industry of the future.

The banking collapse of last year shows what can happen if we put all our eggs in one basket. We can't afford to do that again.

David Bailey said:

Thanks for the feedback. MKE, the World Bank report is most interesting. Johnl yes we do need to put an industrial policy centre stage and one which supports manufacturing. Without us rebalancing the economy so that we make more 'stuff' and spend and borrow less, we risk repeating the bubble all over again. Such an apporach could also support well-paid, decent jobs, of the sort that MG Rover and LDV supported. Our work on the MG Rove workers showed how much less they were earning 3 years on.

Aston Gorilla said:

there was a good Post piece earlier this year about the need for tax breaks to stimulate the elctric van market - something like that may well have helped LDV in getting its electric van to market. We still have Modec of course - which seems to be benefitting from US government support indirectly via its strategic partner Navistar in the US... So much for the free market in America!

Ian Halstead said:

I appreciate that 'green' vehicle technology is both sexier as a subject, and more relevant to the future regional economy, but let's not forget Manganese Bronze, and its black cabs. How long will production, as opposed to screwdriver assembly, last at its Coventry factory, given that sales continue to fall? Whatever problems their supply chain with Geely has encountered to date, it must make commercial sense to ship as many components in from China as possible, expecially given the reported quality issues with British-built cabs coming out of Cov.

David Bailey said:

Thanks for your comment Ian. Yes this is a real issue as sales are down by nearly 10% and the firm is looking to cut costs. Overseas sourcing is indeed one options, but we risk a downward spiral here; as well as falling sales, part of the difficulties Manganese Bronze has faced of late has been rising supplier costs as suppliers try to survive on lower orders. This risks exacerbating a shift to sourcing overseas.

JodieCOX said:

Make your own life time easier take the home loans and everything you need.

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