Mobile Marketing: The new point-of-sale
Mobile marketing will become the new point-of-sale for retailers as consumers take their phone shopping.
Everything online will become a "location-based service" with users not just wanting the best matching results to their searches, but "nearby results" too.
Read Chris Tomlinson's latest musing on the subject in this weeks Birmingham Post
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David Bailey - Prof David Bailey, Coventry University Business School
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Stuart Pemble - Construction Lawyer, Mills & Reeve
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John Clancy - Birmingham City Councillor and director of mediafuturesalert.com and justliteracy.com
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John Samuels - Professor of Business Finance, Birmingham Business School
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Chris Tomlinson - Chris Tomlinson is the founder of social media and online PR agency Friend (frienddigital.com)
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Andrew Whitehead - Senior partner at law firm SGH Martineau, leading the firm's Energy & Climate Change practice.
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Keith Gabriel - A Birmingham-based PR Account Manager
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Beverley Nielsen - Lecturer, Design Management, at the Birmingham Institute of Art & Design, BCU
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Mike Loftus - Director of News from the Future Ltd. Writing on the trials of setting up your own business
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Richard Halstead - Midlands region director for EEF, the manufacturers organisation.
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Karl Edge - partner at KPMG in Birmingham, specialising in automotive, manufacturing and house building sectors.
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Peter Owen - Managing director for construction firm Willmott Dixon Midlands.
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Doug Mahoney - International Trade Director at UK Trade & Investment in the West Midlands.
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Dr Steven McCabe - director of research degrees for Birmingham City Business School.
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Francis Greene - Professor of Small Business and Entrepreneurship, at the University of Birmingham.
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Alan Gilmour - Director at Cogent Elliott, experienced in marketing, brand development and customer relationship management.
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Its nice to see that you have identified this as a growing area in your blog.
Mobile is the way forward but retailers will have to be savvy about their approach in this space - users can be fickle and unforgiving.
I hope to help businesses in the region through my services - for the record, I was nominated by 02 last year for the concept of what i do.
However, even im seeing that on a daily basis, businesses need to walk in the shoes of their customers to really know what they want, in order to maximise the benefits of mobile marketing.
I feel a lot more people will need to read this, very good info.