IDEA Birmingham's Motor Show - Birmingham Made Me Design Expo 2012
Big names in the UK motor industry representing Jaguar, Triumph and Dunlop are coming to the Birmingham Made Me Design Expo 2012 at lunchtime, 12.30pm,on Wednesday 20th June to give their vision for an industry which once more dominates and inspires the Midlands.
And they are not alone. Ian Callum, RDI, Director of Design, Jaguar, will be presenting Jaguar's Award-winning concept car, the C-X75. The ground-breaking hybrid super car - of which there will be just 200, is currently being developed in the Midlands.
And today..... Abraham Darby, the founder of AGA Rangemaster, whose 1707 cooking patent fired the Industrial Revolution, provides his perspective and shows off the new Smartphone controlled AGA. Abraham Darby the 18th century innovator whose cast iron cooking pots started the Industrial Revolution shows off the new iPhone controlled iTotal Control AGA (3.30-4.30pm).
Chair designer, Prof Richard Snell, outlines changing views on the essentials of chair design over the past eight decades (5.30-7.30pm) and immediate past President, RIBA, Prof Ruth Reed, considers Urban Futures and quality of life (12.30-2.30pm) -- all in the Birmingham Made Me Entrepreneurs Store, Level 3 the Mailbox.
Birmingham Made Me brings together 150 companies and designers - in a collaboration led by Jaguar LandRover, JCB and AGA Rangemaster with Birmingham City University and Birmingham City Council.
To vote for the Midlands Best Brand or Innovation visit Idea Birmingham
To find out more about Birmingham Made Me Design EXPO fringe event programme visit Birmingham Made Me
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David Bailey - Prof David Bailey, Coventry University Business School
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Stuart Pemble - Construction Lawyer, Mills & Reeve
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John Clancy - Birmingham City Councillor and director of mediafuturesalert.com and justliteracy.com
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John Samuels - Professor of Business Finance, Birmingham Business School
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Chris Tomlinson - Chris Tomlinson is the founder of social media and online PR agency Friend (frienddigital.com)
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Andrew Whitehead - Senior partner at law firm SGH Martineau, leading the firm's Energy & Climate Change practice.
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Keith Gabriel - A Birmingham-based PR Account Manager
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Beverley Nielsen - Lecturer, Design Management, at the Birmingham Institute of Art & Design, BCU
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Mike Loftus - Director of News from the Future Ltd. Writing on the trials of setting up your own business
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Richard Halstead - Midlands region director for EEF, the manufacturers organisation.
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Karl Edge - partner at KPMG in Birmingham, specialising in automotive, manufacturing and house building sectors.
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Peter Owen - Managing director for construction firm Willmott Dixon Midlands.
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Dr Steven McCabe - director of research degrees for Birmingham City Business School.
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Francis Greene - Professor of Small Business and Entrepreneurship, at the University of Birmingham.
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Alan Gilmour - Director at Cogent Elliott, experienced in marketing, brand development and customer relationship management.
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Paul Noon - Paul Noon, OBE, West Midlands International Trade Director at UK Trade & Investment.
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"Ian Callum, RDI, Director of Design, Jaguar, brings his C-X75 concept car and enabling 'tours' of the £5m hybrid supercar on public view for the first time in the UK. All 250 of the C-X75 cars are pre-sold."
- "£5m hybrid supercar" - that'll be shocking news to the 250 prospective owners, as the last information said it would cost circa £750,000 (http://en.wikipedia.org/wiki/Jaguar_C-X75).
As to the C-X75 being overwhelmingly made of components made in the Midlands, I would bet pound to a penny that is over-the-top untrue. As this is supposedly an electric car its batteries will be a rather important part. Most traction lithium-ion batteries are made in Asia, by the likes of Panasonic, with some now being made in Germany, by Evonik AG for example, for use in the recently launched Smart ED city car. I know of no capability to make such state of the art batteries in the UK, in a scale to supply a commercial run of 250 units, let alone in the Midlands. I would also suspect that the four electric motors for this car will come from the likes of Bosch, with its recent costly venture with Daimler AG to make state of the art motors, EM-motive GmbH, rather than a comparative 'cottage industry' company like Staffordshire-based Zytek.