Having spent most of my working life building websites, I was alarmed to hear rumours of the web's demise. Many are postulating that thanks to the rise of the App, the World Wide Web is reaching the end of its useful life.

Twenty-seven minutes before mainstream media broke the news of Whitney Houston's death last Saturday the story was on Twitter.

The news was first tweeted by @ajaDiorNavy, with a mere 14 followers at the time, who's "Aunt Tiffany", an employee of Whitney's, found the diva dead in her bath.  An hour later it had been re-tweeted 2.5m times.

Last Thursday was national 'unfriend' day on Facebook, in the US at least! Although instigated by a comic, the now annual event has gained some resonance.

I, for one, am old enough to recall the real meaning of the word "friend" and know that having any more than six real friends is a right pain.

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Ever wondered what happens to your Facebook profile when you die?'

Don't worry, I'm in good health, my morbid fascination is prompted by Facebook's, soon to be released 'TimeLine' feature, currently in Beta.

TimeLine produces a sort of scrapbook of everything that has happened to you since you joined Facebook, at the press of a button.

To see a chronology of your life, automatically generated, is a spooky reminder of just how much data is kept about our online activity and is more than a bit creepy.

It's been a bad couple of weeks for TripAdviser, as the Advertising Standards Authority started investigating allegations of endemic Astroturfing on the famous hotel review website.

"Astroturfing", in an online context, does not mean the replacement of a lawn with synthetic grass, but the attempt to artificially create "grassroots" opinion on review websites in order to promote products or services.

One month after its launch and still no invite to join Google Plus!

Its hard to believe, I know, that a key online influencer like me has been left out of the party, but it seems I'm persona non grata at Google.

Read last weeks column to find out why ?

I have noticed a recent increase in the number of people asking me to "Connect" via LinkedIn and have been searching for a reason.

Sadly my newfound popularity cannot be attributed to increase in wealth or influence or in deed cosmetic surgery but a recent resurgence of the business networking website.

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A "fondleslab", for those not down with the kids, describes any portable touch screen device so beloved by its owner that it is incessantly fondled in public.

I swapped the faithful fag packet and lighter combination (which served a similar social purpose) for an iPhone a few years ago, but now, to keep down with the kids, I need an iPad 2.

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Chris is MD of social media strategy company Friend Digital