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Results tagged “360” from Birmingham Post - Business Blog

TV and the Web: Two Tribes Go To War

By Nick Lockey on Mar 5, 08 10:20 PM in Creative industries

A few months ago, I attended a briefing for a broadcaster's new commissioning round. Representing a particularly progressive department in a notoriously forward-thinking channel, the commissioners were adamant that they were going to hammer the multiplatform message home and decided to invite an equal number of traditional TV indies and new media production companies to come along and explore how they could combine their efforts.

I think they were hoping to usher in a shining new era where telly luvvies and the new geek army would fall hopelessly in love with each other and skip off merrily into a brave new world of hybrid media together.

What they got instead was more akin to the Sharks and the Jets from West Side Story.

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Guy Bloom - Birmingham-based executive coach
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Carol Barrie - Tax Partner at RSM Bentley Jennison in Birmingham and Head of the Property & Construction Group for the UK
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David Harte - Digital Central project manager at Birmingham City University
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Ruth Ward - Independent PR Consultant and Director of Creative Republic
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Mik Barton - Head of PR company Actuality Media
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David Bailey - Professor of Economic Policy and International Business, University of Birmingham
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Nick Lockey - New Media Producer, Maverick Television
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Sam Smith - Head of content development for Freestyle Interactive
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John Cranage - The Birmingham Post's automotive correspondent
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John Newbold - Co-owner of Birmingham creative company 383 Project
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