Results tagged “NEC” from Birmingham Post - Business Blog

I was told we were having "a fat day" when we hit the tourist trail in Birmingham city centre at the weekend.

Not being a follower of any of the Australian soaps this was not a phrase I was familiar with - but the meaning of the ICC delegate who had travelled many thousands of miles to be here was absolutely clear: both he and our family were having a great day out.

As Birmingham continues to compete on the world stage for both tourism and business visitors, it's very useful (and sometimes rewarding) for us local PR people to see the 'product' through the eyes of others.

Our guests from Wales - including an ex-Brummie who had left around thirty years ago - were thoroughly impressed and even casting envious eyes on the canalside apartments. The city has so much to offer compared to their rural abode. Though personally I still prefer the beach near their Welsh home to the one in Chamberlain Square.

Our children loved the boat trip and had a great time at the Myths and Monsters exhibition. They were also fascinated by the motorbike displays in the ICC mall - which is where we met the friendly Australian business visitor.

All of us doing business in Birmingham are tied up, whether we like it or not, with the reputation of the city. We help create it and we are measured by it.

Your address is a part of your company image. That's presumably why big corporates like tall buildings (and why helicopter shots of Canary Wharf feature in the title sequence of 'The Apprentice' even though Sir Alan Sugar's office is miles away in Brentwood.

Or it's why traditional craft industries like to use pictures of country cottages and rural workshops in their literature.

I made my first trip this week to ExCeL, the pocket-sized, hard-to-reach rival to Birmingham's NEC.

As you might guess from that first sentence, yes - I am a little bit biased in my opinion. But I approached the experience with an open mind and an open wallet.

Worryingly, despite the grumbles I heard from both visitors and event organisers about the Docklands venue, I also heard that a parallel event is likely to be pulled from the NEC. This is even though, as I now know from practical experience, the journey between Birmingham and London (or vice-versa) is considerably more straightforward than the journey from most of London to eastern Docklands.

The reason for my visit: I was asked to share my wisdom with a queue of newly created and wannabe SMEs who had booked to hear about media relations. The event was a two-day show, but scared off by London hotel prices I decided to travel down each day. I went once by car, once by train.