Results tagged “bebo” from Birmingham Post - Business Blog

So, another week's gone by and inevitably every other sentence I hear is still carrying the words 'social networking'. Working in digital media it's pretty easy to guage when a bubbling web trend has gone mainstream - it's the point at which clients start asking us if there could be a commercial application for it. The inevitable question being, 'we've heard about this and would like to use it somehow?'. Now, this isn't a criticism of companies looking to be innovative, after all that's what keeps us in business. It is however a pretty good signpost that often the approach with tapping in to these services is born more from a 'lets have a presence' approach, rather than a 'do we have anything relevant to say that would justify a presence' approach. It's on this point then that I watched a few key 'link ups' unfold this week which paired some pretty well known names with some equally well known social media networks. The thing that made these stand out for me though was the fact that rather than being cynical attempts to create revenue streams, boost a brand or generally exploit an existing service, they all represented pretty neat ideas...