Results tagged “creativity” from Birmingham Post - Business Blog

PR agencies are struggling to get media coverage for their clients at the moment.

So says the weekly trade title PRWeek.

Quoting top people within the profession it says agencies are finding it tough going because the global economic downturn continues to dominate the headlines.

One London agency was forced to delay a client launch (they don't say what for) because finance journalists were preoccupied with the collapse of Icelandic Banks.

Yeh, right. That's what media relations is all about.

After writing a couple of months ago about Creative Republic I thought it about time I went along to an event. So last night I showed up at the Michael Wolff Masterclass in the so-new-the-paint's-still-wet Fazeley Studios in Digbeth. Wolff himself had to pull out at the last minute which was a shame but in his place we had Stef Lewandowski taking us through a presentation he entitled 'Birmingham Ambient Creativity Audit'.

Sometimes the longer you spend in a creative job, the harder it becomes to actually keep on innovating. Over time, you find that your ideas are just becoming rehashed versions of things that have been done before or that you've become so entrenched in your day-to-day routines that you just can't remember how to think outside the box any more.

What's more, because everyone in your industry is most likely reading the same magazines as you, browsing the same Sunday papers, watching the same TV shows, and exploring the same websites, chances are that even when something does spark off an original idea, a dozen other people have just seen the same thing and are now beavering away on projects pretty damn near identical to yours.

So what the hell do you do about it? Jack it all in and work in a factory? Cryogenically freeze yourself until a time when your hackneyed ideas suddenly seem ironically retro? Bury your head in the sand and try to ignore the whimpered cries of your inner muse as it slowly shrivels up and dies?

No. Just get yourself lost.