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Results tagged “facebook” from Birmingham Post - Business Blog

Two things trouble me about social media. The first is that everyone I read or connect to via Twitter or Facebook or whatever, seems to be having a much more exciting life than me. It's a world of gallery openings, launches, great nights out or simply wonderful sunny, lazy days untroubled by personal dramas or upheavals.

Not that I'm jealous of course. Well actually of course it's because I'm jealous. I even get invited to some of the same events that my friends and colleagues go to I just never seem to get round to going to them - either through a lack of willing babysitters or, more likely, a general acceptance that I'm a long way from being renaissance man. A beer and night in front of the telly are usually all the cultural activity I can muster after a day at work.

If you'd have mentioned 'Scrabulous' to someone last year you'd have probably forgiven them for thinking you were talking about some kind of nefarious skin complaint rather than the Facebook-based unauthorized version of the traditional boardgame, Scrabble.

With more than 600,000 players using the Scrabulous application daily, game company Mattel has launched an official Scrabble application to rival the unauthorised version. Unfortunately for Mattel, early signs are that people are sticking with what they know with the official version only attracting 2000 daily views.

Have Mattel missed the boat or can they tempt users over to the official version? More importantly, should they be trying to best their rival or instead take advantage somehow of the renewed interest it seems to have generated in their product?

Firstly, I want to point out that a proper digest of this year's SXWX interative festival is in the pipeline and secondly I want to apologise for this rather epic blog post.

The thing is I really want to convey what struck me as one of the biggest revelations at this year's South by Southwest festival in Austin, Texas: Technology accelerates gossip so fast it's out of date before you even get to blog it.

My epiphany came during the now infamous Mark Zuckerberg keynote event where the Facebook CEO became the subject of probably one of the worst-received interviews in recent history at the hands of Newsweek journalist Sarah Lacy.

Many of you who follow tech news on the web would have seen the video clips of the disasterous keynote on Youtube and many of you may be wondering what all of the fuss was about. We'll nothing I have seen online conveys the sheer hostility of the crowd that day and this was something I really wanted to convey in my blog.

Unfortunately I was hamstrung by two factors. Firstly, I was caught up in a wave of mob hysteria that amplified this barely remarkable event into something approaching a war-crimes trial. Secondly, my decision to delay writing my post until the next morning meant that the legion of Twitterers, live bloggers and industry gossip-mongers present at the interview had practically burnt the hype out before Lacy had even left the stage.

So much so that I decided it wasn't worth publishing the post after all.

In hindsight, however I thought it would be pretty interesting to revisit it now the storm has blown over just as an example of the wacky zeitgeist that swept the blogosphere over one 24 hour period in March 2008.

Remember Friends Reunited? Before Social Networking was a buzz word and in the days when MySpace was microscopic, Friends Reunited were blazing a trail that saw the company valued at astronomical sums and spawned a breed of copycat sites and spin-off merchandising.

And then it all seemed to fizzle out. The site is still up and running and listing over 19 million members - myself being one - but until just now, I hadn't checked the site for a couple of years. I knew where it was if I wanted it but after the initial excitement faded, I quickly lost interest.

Business authors

Alun Thorne

Alun Thorne - The Birmingham Post's Head of Business
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Guy Bloom

Guy Bloom - Birmingham-based executive coach
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Carol Barrie

Carol Barrie - Tax Partner at RSM Bentley Jennison in Birmingham and Head of the Property & Construction Group for the UK
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David Harte

David Harte - Digital Central project manager at Birmingham City University
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Mohammed M-Hasan

Muhammad M-Hasan - Managing consultant
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Ruth Ward

Ruth Ward - Independent PR Consultant and Director of Creative Republic
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Mik Barton

Mik Barton - Head of PR company Actuality Media
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David Bailey

David Bailey - Professor of Economic Policy and International Business, University of Birmingham
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Nick Lockey

Nick Lockey - New Media Producer, Maverick Television
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Sam Smith

Sam Smith - Head of content development for Freestyle Interactive
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Stuart Pemble

Stuart Pemble - Construction Lawyer, Mills & Reeve
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John Cranage

John Cranage - The Birmingham Post's automotive correspondent
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John Newbold

John Newbold - Co-owner of Birmingham creative company 383 Project
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