Now then. I went to a conference the other day held by Birmingham City Council which was all about "Creating a Brighter Future for Children and Young People in Birmingham".
I always get a bit confused by these things - there was a glossy booklet to go with it (why do they have to waste public money on top quality paper?) spelling out the "Birmingham strategy" that had a lot of diagrams in it. There was talk about "priority outcomes", "multi-disciplinary leadership", "evidence-based initiatives" and "population-wide prevention".