DO THE RIGHT THING.
If you thought you could get away with it, would you steal? If you thought there was no way that you could get caught would you take something that didn't belong to you? I know most if not all of you will say no, so what would make anyone think that theft was right? It's a serious question what would make you think that stealing was ok? If no one was getting hurt? If it didn't take from someone who couldn't afford? If they could afford it?
You know what all of that is crap, right is right and wrong is wrong, no gray area, people teach their children that stealing is wrong, yet so many people think that buying, downloading or watching a bootleg DVD is perfectly ok, you know what? You can't have it both ways.

Over the last few weeks there has been a huge story regarding the leaking on the internet of an almost completed copy of X MEN ORIGINS: WOLVERINE. I first found out about the story when browsing the Harry Knowles website Ain't it cool.com and found a headline stating that it was not interested in posting any reviews of the Wolverine because they could only have come from an internet leak. I started to look around and it didn't take me long to find a site where I could download the film, I have to admit I was shocked at how easy it was to find the site, I have a fact for you, not for one second did I ever think about downloading the film, its not something that I would do, not just because I think film Piracy is wrong, more because I think film piracy is completely and utterly wrong.
Why would some one take something designed to be shown on the big screen and chose to see it via some tiny, nasty stolen copy, incomplete with bad sound, distorted pictures, digital break ups in the picture, and the property of some film company stamped across it every few minutes or worse still have someone stand up and walk across the picture to go and buy popcorn or use the toilet.
I had a conversation with a guest today who was very proud of the fact that he had downloaded a copy of the film and launched into telling me about it, I stopped him and asked him why? One of the first things he said was it was good but it didn't have all the special effects. I stopped him and asked him why? He just looked at me blankly and continued, why would you want to watch a film without all of the special effects completed? On a film like Wolverine it would be like buying a Porsche without the engine. I was so glad to hear that the industry had really gone to town in how hard they plan to attack anyone involved with the theft of the film and that is exactly what it is, theft. I am glad that the FBI have been called in to investigate, I am glad that Fox News fired Roger Friedman, a reporter with 10 years service who wrote a review of an illegally down loaded copy of the film. You know what, he deserved to be fired, you work for an industry reliant on films, the studios and the people involved, yet you steal from all those people, you deserve everything you get.
So to all of the people who this week have told me that they hear Wolverine is not that good, you know what I say? Did I ask you for an opinion on stolen property? I will wait for the film to open and see it in the manner it was intended and as always make up my own mind.
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Seems to me that you've missed some very interesting feedback there. More worryingly for your business, you seem to be aligning yourself with your suppliers against your customers - which would seem a risky tactic in the long run.
This person (your customer) was telling you that he was happy to pay less than the full price (in this case nothing - no-one offered a lower alternative) to see a partly-finished film.
Why is that? Because he values SFX below plot/characters? Because he feels priced out of the cinema-going market at full price? By condeming him you've missed out on understanding him.
It's also interesting that although he downloads movies he still chooses to go to the cinema. Why is that? What can you do to keep him coming back?