Welcome to a new Birmingham Post and a new era
No regular reader of our print edition can fail to see the changes we have introduced today - the most visible being the change in size and design of the newspaper.
But, as we hope those of you who read the Birmingham Post online will be discovering, the new compact print product is only one of a number of responses the title is making this week to the challenges presented by the rapidly changing media marketplace.
Other developments are not as visible, but no less significant for that. The Post's online presence, birminghampost.net has been updated, building on phenomenal growth since its launch just eight months ago.
Later this week, the Post becomes the first regional newspaper in the UK to launch its own news and information service designed specifically for use on the new generation of mobile phones.
Underpinning the changes in format and new ways of receiving the Post's services is a sharpened focus on the business agenda of the West Midlands, and at the same time the retention and enhancement of what the Post has always done best.
For many, this is the duty to explain and analyse the issues behind the headlines that drive the region's economic and political agendas.
These tasks remain, but the paper now puts more emphasis on serving the information needs of business-focused readers. They may be young entrepreneurs or newly qualified professionals building businesses and careers in the new economy - or public and private sector leaders leading transformational change in their organisations. Whatever their sector or background, thousands of wealth creators and policy makers in this region need the unique oversight and insight the Post brings to the issues that shape our environment.
In today's turbulent times, that need has never been in sharper focus.
The Post's changes equip it to continue to serve this need in a variety of ways, and to remain relevant to the new generations of leaders who are shaping the future for all of us.
The Post has taken what it hopes are the right steps to ensure a prosperous future for serious journalism in the West Midlands.
Now it wants to get on with the job of ensuring a prosperous future for the rest of the region.