A new era for the Birmingham Post
In three weeks' time, the last daily edition of the printed version of the
Birmingham Post will roll off our presses in Erdington, marking the end of
a publishing tradition that stretches back more than 150 years.
But it also marks a rebirth, as the Post starts a new chapter in its
evolution as a multimedia brand and its new life as a must-read weekly
title.
Never fewer than 100 pages in total - and often much bigger - all the paper's key strengths will be concentrated in one value-for-money read that you will want to keep in the office or around the house all week.
Alongside the relaunch of the print title, a brand new version of the Post will be delivered by email directly to your inbox every morning for you to scan at your screen, on your phone, your PDA - or even to print off and read in the old-fashioned way.
Together, the print and digital formats will deliver an unrivalled service. The stresses of the current economic downturn may well have hastened our move to become a genuinely multi-media title, but the result will be a paper that's better placed than almost any other to meet the challenges of the digital age by fusing innovation with its traditional values.
I'm sure existing readers will find much to like in the new Birmingham Post - and I'm also confident that the weekly title will have a much broader appeal across more of the whole West Midlands region than the current daily version.
Our already well-regarded online services will become an even more integral part of what we do, and by breaking news online every day of the week, there'll be no less Post coverage of the business and political stories that matter in the West Midlands.
The new paper, published every Thursday morning, will take broader and a deeper look at the major issues in the region.
That week-long perspective gives us an opportunity to really get under the skin of the decisions, trends and challenges that have the most impact. We can devote both more
time and more space to the reportage of Post staff - as well as to the comments and insights of the people involved, whether they are politicians, business people, academics or readers themselves.
In August, I shared with you the economic challenges faced by Trinity Mirror Midlands, the publisher of the Post and its stablemates the Birmingham Mail and the Sunday Mercury.
By going weekly, the Post can make its contribution to the changes the business has to make to secure its own long term future. Moreover, the change is a positive response to the challenges, and gives the Post a whole new business model that strengthens its profitability and future potential.
Unfortunately, all of this means that some of the Post's daily editorial team will lose their jobs, although we hope that as many as possible can be achieved through voluntary redundancy.
Over the past two months, everyone in the newsroom has been undergoing consultation about the future of the titles - and of course the future of their own roles.
As a member of the editorial team, I was also under consultation, and I thought it was very important that I should make a clear decision whether to stay and see the changes through - or to go and give the paper a fresh start under a new editor.
I believe that to stay I would have to commit to be editor for a considerable period into the future, but that after almost four years in the job already, the time is right for a new pair of hands to pick up the reins.
I am supremely pleased and proud of what has been achieved at the Post over
the past four years, and more than certain that its successes and reputation will continue to grow under a new editor.
I'm delighted that I can continue to work with an excellent team over the next few weeks as the changes to the Post and the business bed in, and I look forward to seeing his first weekly edition roll off the presses on November 12.
Older/Newer
« Birmingham - hungry city? | Let's Give Spin the Red Card »
0 TrackBacks
Listed below are links to blogs that reference this entry: A new era for the Birmingham Post. TrackBack URL for this entry: http://blogs.birminghampost.net/cgi-bin/mt421/mt-tb.cgi/154938











Marc,
You've been the most open and approachable newspaper editor I've ever encountered. Thank you for that, and for the support you've shown to the social media community in Birmingham.
Good luck to you - and your colleagues - in the future. Please don't be a stranger.
Jordan shoes 8
UGG Amelie Suede Sandals
Mr Reeves,
Would it be possible for you to share with us details of how your successors and Trinity Mirror management intend to produce a 'value-for-money' weekly print edition and a daily e-edition with a fraction of the number of staff they had a couple of years ago?
Can you also tell us how your successors intend to maintain 'traditional values' - which include, I take it, the use of excellent English and a commitment to accuracy, when the company is removing the traditional role of sub-editor, the experienced journalists who, at quality newspapers, are responsible for ensuring that those values are upheld?
Best of luck in your future endeavours.
Mr O
How sad to see the end of the road for the Post - we all know it will last very little time in this format. When I started out as a journalist in the 70s the Post was revered as the top regional in the country and a stepping stone onto the nationals. Those days are long gone and it is not even the top paper in the region, let alone nationally. Who is to blame? Lots of reasons - bad management, letting the accountants run the show and a succession of poor editors. Sorry Marc but the Post content has continued to go downhill under your leadership. Best of luck for the future.
My Grandad worked on The Birmingham Post for 50 years - he would turn in his grave. But I guess it's progress.
Letter to the Editor
Sir,
How very exciting news, at first; till I came to the bit of you handing over the reins. Ever the optimist: Instead of getting staid, Marc, this might be your chance to open new horizons; fresh air and all that.
I wish you well.
U
Marc, you've done an outstanding job and have given us bloggers huge encouragement to chip in and feel part of the Post's community. I will mourn greatl the passing of a daily Birmingham Post but I'm sure I'll look forward to the bumper weekly edition like I did with the Beano as a kid. Thank you and well done.
So what you doin' next?
good luck with the new ideas